Plastic recycling isn't working, reuse is the way forward
World Economic Forum
"Reuse holds the key to achieving a world free of plastic pollution"
UN Environment Programme
"Studies show that reuse systems provide the highest opportunity to reduce plastic pollution"
Greenpeace
"The #ReuseRevolution is the answer to the plastics crisis"
How we help
We work with all major stakeholders to prevent plastic waste
Brands & Businesses
We help companies understand how reuse can help and provide reliable, accurate analysis to better enable business practicioners make impactful decisions
People & Communities
We provide practical solutions and mount campaigns to inform and motivate consumers to adopt reuse solutions
Law & Policy Makers
We bring together policy statements based on analysis of options from around the world to see what works best
Be the change..
Everyone can make a difference, often at no cost
Why wait? Start today!
Help as a business
Join studies to secure insights about reuse solutions, and help fund pilots to advance reuse solutions in low-income countries
Sign our petition
Sign our petition demanding brands provide reuse options, join Stop A Billion Bottles to make a real difference, get reuse tips and find reuse solutions
See our work
We fund and promote reuse so we can identify solutions that can quickly reduce the plastic waste we generate
In India we're funding a pilot to demonstrate a reuse alternative to the disposable plastic sachet, a key cause of ocean microplastic. Help us raise £50k so we can prove a solution at scale
An easy way to save plastic is to refill at home, but few companies make their brands available in refill formats. Sign our petition to encourage them!
We help companies track reuse with a newsletter, deep dives looking at corporate progress and case studies of notable reuse innovations
Get ready for our Stop One Billion Bottles! challenge! Sign up to be notified as soon as it launches
To help companies move to reuse we work with them to identify emerging opportunities and provide guidance and support along their reuse journey
Reuse is a new concept to many communities. We fund community outreach to educate and explain its benefits
Founding Partners
Supporting Partners
Read our blog
Stay In Touch
Join our email list and connect with the #ReuseRevolution
We survive on donations
Support Us!
We're a registered UK-based charity. Any and all donations make a big difference. Thank you!
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